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Unclutter Your Brand – Part Three

Clinton Gorham, Brand Consultant + Web Designer

Hour of Power - Branding Expert Clinton Gorham - www.clintongorham.com


Your Brand

Part Three

Spring is finally here! The weather is changing, the birds are chirping, and the flowers are blooming. I absolutely love this time of year. Over the past few weeks, I have released valuable tips to help you unclutter your brand. Sometimes opportunity is within grasp, but we have too much going on within our business to see it. I created the Unclutter Your Brand series with the hope that entrepreneurs will learn how to spring clean their brand. A little spring cleaning will help entrepreneurs maximize every opportunity. I have received an overwhelming amount of positive feedback on this series. However, like all good things, it must come to a close. This week, I am sharing the third and final chapter of this series. Last week I talked about how you can Unclutter Your Brand & business with your offerings. You can read part two here.

This week I want to share how you can unclutter your brand & business with time management. The idea is to clean up, throw away, and free up time within your brand. There is no better way to free up your time than to learn of some good time management tips. Here are two tips that will help solidify success in your brand:

1. Know Your Limit
I remember when I first became an entrepreneur. I was very young and adamant about taking on as many projects as I could. I had bills that I needed to pay. I call it the starving artist syndrome. Young entrepreneurs want to become successful, but the need for money always takes center stage. It happens to the best of us. I am here to tell you that it is not worth it. After a while, your evenings and weekends will be full of work. You need time to rest each day. You need time to yourself. You need time to grow your own brand. Otherwise, you will become a burnt-out entrepreneur before your career has even begun. My advice is to reassess the amount of time you are willing to spend each day working. Time management can help you stay on course with what you need to accomplish each day. Carve out a set amount of business hours. I am all for grinding but get those six to eight hours of rest and give yourself at least one day off a week. Do not let your clients persuade you to work past your business hours. It is ok to say no!

2. Hire Or Outsource
Hiring an employee or outsourcing some of your workloads is easier said than done. I get it. I still have a hard time trusting others to accomplish tasks within my business. I am a classic introvert, so I figured that working by myself would make my business that much stronger. However, I found myself consumed with doing small tasks that an assistant could accomplish. There was little to no time to work on client projects. Does this sound familiar? You have to let some things go, and that is ok. It doesn’t mean that you are not giving 100 percent to your brand. It just means you have learned to prioritize and properly manage your time. Time is the one thing you can not get back no matter how hard you try. If you are a small business owner, I urge you to hire individuals that can handle your day-to-day assignments. You will be more productive if you have the time to focus on scaling your business versus sending emails and placing orders. Just hire someone and watch your business began to flourish.

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I help entrepreneurs develop an industry leading brand through strategy & design that change the way people interact with their business.

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