Hour of Power - Branding Expert Clinton Gorham - www.clintongorham.com

5 Common



Helping to improve the customer + company relationship is a must if you own your own business. While working in the graphic and web design industry for almost a decade, I have gained much experience; especially, things that can rub a designer the wrong way. Here are five common client clichés that every graphic and web designer hates.

1. Make it pop!
This statement is by far the most “hated” of all the clichés. First of all, what does “make it pop” even mean? Every time I hear it all I can think about is a fairy godmother waving her wand to create Cinderella’s dress. Unfortunately, graphic & web designers are not fairy godmothers nor are they magicians. Because the mission of most designers is to bring life to your vision, they cannot do that with vague and unclear statements such as “make it pop.”

2. Be creative and let your creative juices flow!
I can understand what should be implied when entrepreneurs say this statement to graphic and web designers. However, when you say this statement, you are telling designers that you have no idea what you want. That is a major problem! No artists want to shoot an arrow in the dark and hope to hit the target (and you like the final product). Take some time to think about what you want before torturing your designers with unnecessary revisions because you do not know what you want.

3. Can you make a quick change? It will not take long.
It is easier said than done, but that is with anything right? How dare you tell a designer how long something will/will not take. Ask yourself this… “how do I know”? How does anyone know except for the actual designer? There are so many unknown variables in place that make it difficult for you to determine the amount of time it would take to complete a task. I would recommend asking the designer before assuming it will be completed quickly.

4. I like it but can you take it to the next level?
The revision phase is where most designers get offended. Granted I do believe some clients do not know that the things they say can come off as offensive. Of course, this becomes tricky, because telling a designer to “take it to the next level” is to insinuate that they never gave their best effort the first time; which compromises graphic design ethics that most of us hold very dear. So what should you say? It is ok to tell the designer that you do not like the final product but give clear instructions on how to move forward and create something that you will like.

5. This project will get you exposure.
I always chuckle when I hear about my fellow entrepreneurs who present this option to creatives; this is a big NO for me! I will never recommend “free work for exposure.” Nine out of ten times, that entrepreneur does not have a large enough network to warrant such a request from a graphic or web designer. No one cares about exposure anymore much less getting it from you. If you really can’t afford a design service, then bartering is a great option. However, make sure you are prepared to trade something of equal (or more) value.

What did you think of this article? Share your thoughts below & don’t be a stranger! Let’s connect on social media. I hang out there often so join the party. I love connecting with fellow “Bropreneurs.” Stay in the loop with my new content, updates & live events in San Diego, California!

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  1. Coco

    Great Article! You sure did make it pop to me lol. Seriously though great advice to us entrepreneurs!


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