Information is at the fingers tips of anyone who has a digital device, so blogging is the single most valuable tool that we have to engage with our peers and tribe of followers. So to my millennial entrepreneurs, if you’re not blogging, you may want to get started or get left behind.
So what is a blog? A blog is a regularly updated website or web page, typically run by an individual or small group, written in an informal or formal style. A blog should is used for connecting and sharing relevant information with your peers and tribe of followers. It’s your direct communication vehicle to the outside world.
But here’s the cool part! Your blog allows you to give a voice to your brand. It gives personality to your brand. You become more relatable and influential to peers. It’s a great tool to communicate with your tribe of followers in a more informal setting. Influence can single-handedly establish you as industry expert & in return help you attract & grow your tribe, increase your results and live the life you’ve always dreamt. How cool is that?
Here are three simple things to keep in mind when building your blog:
1. Build Trust
Your blog should create a positive reputation that brings a certain level of prestige to your brand. So write about the things you know then write some more! Over a period, your blog will be considered a trusted and credible source for anyone looking for information about your industry.
Start asking other leaders in your industry to write posts on your blog and you the same for their blog. This will build up meaningful relationships and help build up your SEO (search engine optimization) for your website. I think we all could use some boosting in the SEO department.
Posting once a month isn’t going to cut it. You have to write a post at least once a week & keep the content relevant to keep your peers and tribe of followers engaged and hungry for more. I’ll be honest; this is probably the hardest to do because most of us are busy trying to run our business. Try talking an hour or two during a quiet Saturday afternoon, for the rest of the year, to write about what your peers and tribe of followers want to hear from you.
Blogging is an essential part of a modern-day business. You can even take it a step further and create a video for your blog. Video Blogging is the “new blog.” I can’t wait to dabble in the world of video blogging. Regardless of the method of blogging, you have to make it part of your business today, or you will be left behind in this digital age.
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I help entrepreneurs develop an industry leading brand by creating unique online experiences that change the way people interact with your brand.