Have you ever wondered what people think when they see your logo, website or marketing materials? Or, have you ever asked for feedback on your brand by posting on social media to your family and friends? The best way to get actionable feedback on your brand is by having a branding expert do the evaluation. I have created a unique 6-point system, the BRAND AUDIT, to help me do just that.
Building a brand is a process unlike any other, but before you can create a logo, develop a color scheme and define your unique message, you need to understand what you are doing right and what you are doing wrong.
The Brand Audit allows you to know where you stand. I highly recommend you to schedule a brand audit.
GET A BRAND AUDIT! WHAT DO YOU HAVE TO LOSE?
The Brand Audit gives you the opportunity to know what you need to work on.
Need to position yourself or your business as a leader in your industry?
THAT’S WHERE I COME IN
1ST POINT – YOUR LOGO
A logo is one of the most common visuals that entrepreneurs think of when they think of branding. However, there’s so much more to a branding than a logo. I’ll assess whether or not your logo is industry standard.
2ND POINT – YOUR COLORS
Psychologists have studied and have found a strong correlation between colors and emotional responses. So, I will evaluate whether or not you are using color in the most appropriate manner to attract potential clients.
3RD POINT – YOUR FONTS
Without a doubt, fonts portray personality! Sometimes that personality can make the difference between being perceived as a low-end or a premium brand. I will determine if your fonts coincide with your brand personality.
4TH POINT – YOUR PHOTOS & VIDEOS
Pictures and videos tell a story. They say a picture is worth 1,000 words. I will evaluate the story you are telling through your images and videos.
5TH POINT – YOUR SOCIAL MEDIA
A strong brand has a social media presence. I will sift through your social media accounts to see if they attract or repel ideal customers or clients.
6TH POINT – YOUR WEBSITE
Having a web presence is critical in this digital age. However, I will take a look at whether your site design is efficient and robust.
Are you ready to take the next steps to get your brand audit?
Tell me about your business
It will only take a few minutes
Did You Know?
I help entrepreneurs develop industry leading brands by creating unique online experiences that change the way people interact with their brand.
© 2017-2018 The Gorham Agency, LLC - San Diego, CA » Teaching Entrepreneurs How to BrandUp by Reaching Out