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Balancing Entrepreneurship: Time

Clinton Gorham, Brand Consultant + Web Designer

Hour of Power - Branding Expert Clinton Gorham - www.clintongorham.com




In business, just like in anything, time is of the essence. The success of your business depends on the time you have to build your brand. What you accomplish as an entrepreneur should be sold-out productivity. Making the most out of your time is essential. Millennials seem to have that flexibility when it comes to their work. However, we all can manage our time better. Below are some of the best practices in handling your time.

1. Stop Trying to Do Everything
When you began to scale your business, you will realize that you can not do everything. Start releasing some of those daily duties to your project manager. From there, your project manager can delegate smaller tasks to your team members. If you have done your due diligence, these team members should be more skilled to handle those tasks that take you away from building your brand. Some entrepreneurs hire interns they can train and use as a backup when more hands and brains are needed to get the job done. The good thing is, millennials are capable of learning things quickly and finding ways to become more efficient that creates a culture of creativity. Creativity is detrimental to good teamwork. Delegating those smaller responsibilities will free up more time for you to work on developing new products and services. The key is to make sure that everyone is responsible for the job he or she is assigned so that your business can continue to run when you are out of town on a business trip or vacation.

2. Stick to Your Schedule
One of the positive things millennials can learn from generation X and baby boomers generation is their presentism. They have high regard for the now, and they are pretty good with deadlines because they stick to the schedule. The greatest trick in balancing time is to set your hours for work. If the plan is eight in the morning until five in the afternoon, then all the work should be done between these hours, unless there are urgent matters that need your attention after the close of business day. Stop answering emails, making phone calls, and scheduling meetings after your scheduled work hours. The lifestyle of an entrepreneur can result in an extended number of hours if you let it. You have control of your workday, not your workload or clients.

3. Use Time Management Software
Time management software, such as Asana and Dubsado have been extremely useful in helping businesses and entrepreneurs in keeping up with their tasks within the limited time they have and the vast amount of distraction they have to dodge. Following a workflow will make it easy for you and your team. What is time management software? It helps you organize your projects along with the materials needed. It will help you prioritize those projects. Asana and Dubsado have free versions to use and are available via mobile. The paid versions have extra features, such as allowing you to track time worked, creating an accurate payroll and calendar to host all the activities done and about to be accomplished.

Remember that you, alone, are not the business. Simply put, you have to get help when needed. Spend less time in your business and spend more time on your business. One of the most critical mantras in entrepreneurship – time is money.

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I help entrepreneurs develop an industry leading brand through strategy & design that change the way people interact with their business.

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